The Leapfrog Disruptor: Humane Ai Pin

Without change, there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. –William Pollard

Ironically, when I last left here and got busy with work and life, I was talking about Apple’s Vision Pro Headset for its potential to be its stealth lynchpin in Apple’s AI strategy. Given its comprehensive ecosystem to connect our human behaviors through our sentiments, intentions and actions, I proposed and still believe that the Vision Pro at its $3k price point is Apple’s entry point into natural artificial “human” intelligence.

Today, I am back with what might just be the leapfrog disruptor. 

Since the acquisition of ChatGPT in January 2023, the marketing and media industry has discussed and labored over every potential disruptive reality of AI in marketing, media, and creative businesses. Of course, there is so much more to AI in terms of Healthcare, Education, Entertainment (pause for celebration for Writers and Actors and everyone who touches that industry that the strike is over – but don’t think we won’t revisit it, because, well AI is still going to be the heart of the future of that business, but I digress) Technology, Communications and more… our lives as humans will be impacted by AI in every way at some point. But this, THIS, is what I have personally been waiting for and why I was so excited about the Vision Pro came out and starting to think about how AI can actually become human.

Meet Humane Ai Pin.

Everything about this company and this device is disruptive. From its URL that has no .com, yes, the URL is simply https://hu.ma.ne

I mean, how great is that? We are just going to do everything differently.

Next, this is a Pin. It’s the first real version non-invasive Ai-powered Personal Wearabale Consumer Technology and software system.

The idea: be screen-free! Operate and come back to the real world in your daily life where technology is assistive and additive, creating space, not being glued to a device. To interact with the world around you through voice, touch via the intuitive touchpad, sight recognition as you hold up objects, sentiment and behaviors using gestures, or interaction via the laser ink display which projects onto your palm ⚡️. The Pin design is to support the device blending into the background, while bringing the power of AI to you seamlessly and as you would naturally behave and comes in 3 colors Eclipse, Lunar and Equinox.

The website describes it as a something that effortlessly integrates into your daily routine and elevates your interactions with the world around you

So, if you have yet to see this, go check it out.https://hu.ma.ne because it will tell you everything I can’t say because seeing is believing.

There are a few key features that will start to blow your mind.

• It comes with the Computer Pin and a battery booster to allow for all day use.
•  It runs a Qualcomm Snapdragon Chipset which is critical for AI.
•  The Pin comes with connectivity built in so each one has its own number through a partnership with T-mobile. It can be used to message using both voice and laser, but also enhanced in the way we use CHAT GPT to make us sound more excited or empathetic.
•  In addition to sensors, it has built-in speakers.
•  The AI Pin comes with a beacon and uses AI experiences on the device and in the cloud to choose the right offering at the right time.
•  One of the most exciting things is their partners: Open AI, Microsoft Azure, T-Mobile and Tidal. This in and of itself makes this even more intersting. I can’t wait to see who is next…
•  Tidal, you can watch and choose selections of music and entertainment on the laser ink display. (note this is actually on your hand!)
•  Voice search is enabled through browsing the web via AI as well as in your own messages, resulting in more efficiency and curation.
•  One of my personal thrills is the AI, translation capabilities with the intake, translation and then translation back to the other person with both language but the intonation of the person speaking.
•  It can be used to monitor your food intake, and health and longevity. Thinking about what I wrote about CES and the longevity focus around collaborative health practices with Doctors.
•  For retail, you can pull up an item and such as a book held up in front of you, and search for it online, and then buy it in the moment. All you marketers out there, get your thinking caps ready and since there is “no app for that” in this context, how are you part of the AI ecosystem so as to show up with real value in a way that doesn’t disrupt but is part of the experience and need.
•  You. can take photos and videos so that you can stay in the moment and not be holding up your selfie stick or endangering yourself as you cruise down the road on a bicycle.
•  It will manage and access your notes, data, etc, and through Humane’s Privacy Protected Portal, allowing for a better understanding of you, your preferences, and what you might like, search for, or need.
•  There are accessories. A clip for handbags, heavier clothes or latch for lighter weight clothing items. You can also buy shields, which allow you to customize for style and preference. You can also get a charging case for the whole kit and kaboodle! (I wonder where this inspiration came from :))
•  It starts at $699 for the pack of items, and the software for $24 a month. It’s USB-C powered, so it can be universally charged.

But here’s where it gets even more fascinating. THIS IS A SOFTWARE and CLOUD BUSINESS! For $24 a month they will sync all your data and allow you access to their ongoing growing accumulation of AI powered services. Thank you Gillette and Apple for helping us understand the real opportunity.

WHY AM I SO EXCITED ABOUT THIS: Here’s why…

This is where innovation leapfrogs itself. As William Pollard said, “Those who initiate change will have a better opportunity to manage the change that is inevitable.”

AI was coming, it’s here. It was being handled by big tech as an addition to what they were doing. Not necessarily solving a consumer problem but rather developing to enhance their own ecosystems. How they connect with people and then monetize our behaviors and information. They were putting equipment over our eyes, over our heads, which, if we are honest, wasn’t totally scalable. Google Glasses and Snap Spectacles also gave us lighter versions of these experiences but what makes this special is the integration.

This Humane AI Pin, while doing this, solves a human need. The desire to be less dependent and connected to our screens. To our phones. To potentially have our real-world enhanced but in a way that doesn’t isolate us from the or involve us having to add something to support it, it just is for us, by us around us. By doing this, the technology starts to understand us as humans, which for a brand like Humane, is likely the goal so responsible use and protection is key, but it’s exciting as this feels like one of the first most and more accessible versions of consumer AI that is actually clear and distinct. Personally, as I always mention, I believe AI has incredible life-transformational powers for people with disabilities. The differing ways to express, communicate, and receive information is beyond impactful, not if, but when it comes to fruition.

According to co- founders, Imran Chaudhri and Bethany Bongiorno, Co-Founders “they aim to build for the world not as it exists today but as it could be tomorrow. “

The pre-sale starts November 16, and I will put myself on the list. Wishing them all the best. This post is my own personal curiosity and enthusiasm for things and people that are shaping the world. It’s not a representative of my company. Thank you for reading and joining me. If you have any suggestions for future posts or areas of exploration, or people to interview, I would love to know! Please also share this or tell others if you are so inclined. 🙏🏻